The brand is deeply rooted in the founders’ values and personal life style: one brother and one sister, Pietro and Federica and their mother Marta.
A contemporary take of the italian patrimony of good taste, culture and elegance, fostering virtuous human relationship and respect for people and environment.

Minimalistic aesthetics, purity of the raw materials and the finest craftsmanship are the founding principles of any asciari project. A path made of research and devotion to details, not contaminated by stylistic dictates and ephemeral trends.

Materials are the essence of every project and are at leading element of the creative process. The finest fabrics, natural fibers, are chosen exclusively from italian heritage suppliers, capable of developing ad hoc finishings and colors.

The collections and accessories are entirely made in Italy, representing the highest expression of fine craftsmanship, combining artisanal knowledge with cutting-edge techniques. In particular, dedicated craftsmen create double garments in Sicily, as an expression of unique hand made art and brand's signature.
The choice to produce in Sicily responds to the need to deeply integrate with a territory and its people, promoting a social and productive development and enhancing the respect for the environment.